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Laboratorio Buzz – Publicidad UDP | April 26, 2024

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Finalista Young Interactives: Navidad en Hogar de Cristo

Finalista Young Interactives: Navidad en Hogar de Cristo
Laboratorio Buzz

 

 

La campaña fue realizada por las alumnas de 4to año de Publicidad: Camila Ávalos y Caterina Muñoz para el concurso Young Interactives 2013, siendo  finalistas (Top 5) entre  las 70 duplas concursantes.

La estrategia de campaña fue: Generar una campaña digital para navidad dirigida a todos los chilenos que promueva la entrega de amor mediante el estar y no el dar, a través de distintas plataformas digitales que permitan la constante interacción con el grupo objetivo.

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